Couple on a romantic date
Couple on a romantic date
That’s sweet honey, but are you sure you finished all the error screens?

Years ago, I emerged from a UX boot camp course. Fresh-faced and bursting with naive confidence, ready to take on the world. Wanting to boost my decidedly terrible-looking portfolio, I decided to take on a couple of freelance jobs and personal projects while I searched for a permanent position.

Luckily, my fellow coursemate was doing the same, and hey-presto, we became an all-you-can-eat UX/UI design duo. For a while, this worked fantastically. We worked really well together.

With the leftover dregs of Bootcamp adrenaline (and a newfound immunity to sleep deprivation), we pushed through projects with surprisingly decent results. …


Foreword: If you’re a little unsure of what diabetes is — I recommend having a quick skim of this NHS website. Even if you don’t read the rest of this article, you might meet an attractive diabetic one day and need a more appropriate response than— ‘Oh yeah…I think my cat had that. We had to put him down.”

Update Jan 2020: This is a completely unsolicited redesign and is in no way affiliated with Freestyle Libre.

— —

I’m Type 1 Diabetic.

I’ve been Type 1 Diabetic for 15 years. It’s a medical condition that relies mostly on self-management, and it’s not easy…


And it’s not all about the spinning reward wheel.

An abstract illustration of various gamification techniques
An abstract illustration of various gamification techniques

‘Gamification’ is a pretty hot digital buzzword — and it should be. The process of implementing game-type mechanics in non-game contexts has proven itself to be an effective, persuasive and engaging technique, with impressive data to back it up. The pervasive notion in the digital world seems to be that you can ‘gamify’ anything, from fitness — like Nike Run, to lifestyle improvement (Fabulous), to learning a new language (Duolingo). We’re using it in new, innovative, life-improving ways all the time.

However, when my team and I were presented with adding elements of gamification to a utility app, what I…


Brief + Project Criteria

YAM started off as a record shop in Peckham and are now transitioning more into the record label side of things. The initial brief given to us that outlined the main business goals were as such:


This project was a community partner project that we did as a part of UX training at RED Academy. This was our first project, and a learning experience. (I cannot stress that last part enough.)

Blaph: an app that acts as marketplace connecting brands to social media nano-influencers (social media users with >1000 followers).


This one’s for the kids!

PowWow Academy is a campaign meant to encourage kids to make healthy decisions for themselves rather than taking a more traditional approach of lecturing, and our client, Caroline’s plan for this was to use a mixture of workshops, songs, activities and worksheets to make this happen.

One thing that was prevalent from the very first encounter with the existing was one of the websites main USP’s — the Super Food Heroes.


Asylum Links Information Outreach is an aid organisation focusing on reaching refugees with their one of their most valuable and sadly, most underserved resource — information.

Their website needed to be doing more for them as an organisation and for the incredible work they were doing, they needed to be appealing more to a western audience with their website in order to attract more volunteers as well as donations and grants, and this is what we were charged with.

As a freelance project for our client an information outreach refugee charity Asylum Links, we were charged with the challenge of redesigning their website intended for a western audience

The Team:

Siobhan Weber

UX Consultant, Product Designer, big fan of cheesy wordplay

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